Imagine yourselves sitting in your sofa, buying clothes, actually having the opportunity of seeing how they fit the body, without having to move…
Now it’s possible to do this; it is only one click away!
Diesel shows, once again, its innovative abilities, by creating an on-line store: Diesel Digital Style Lounge, which offers you a huge amount of products, showing an interactive gallery where you can find not only clothes but also accessories, underwear and jeans (which were, until now, only available in Tokyo, London and NY).
The usual catwalk fashion show was replaced by an entertainment multimedia show, in which holograms were side by side with real models, sea creatures completing the liquid space scenario.
// According to Renzo Rosso, “by creating a digital gallery, we allow our fans all around the world a unique and stimulating experience.”
Now, we can only wait for other labels to follow Diesel’s example.