ENGLISH VERSION

17.1.08

// Louis Vuitton SS08

After visiting London’s Frieze, Marc Jacobs got the inspiration he needed for the SS08 Louis Vuitton advertising campaign: a yellow vintage Dodge by Richard Prince (homaged in the last LV fashion show, where models dressed nurses suits, in tribute to his famous portraits series). Vuitton's advertising relies not only in the talent and creativity of its artistic director Marc Jacobs, but also in the yellow dodge in which six top models lie down holding the beautiful "Monogram Jokes" bags by Richard Prince (they are Naomi Campbell, Eva Herzigova, Angela Lindvall, Claudia Schiffer, Stephanie Seymour and Natalia Vodianova).

The yellow painting of the car, the shiny lipstick, the vinyl shoes and the bags' neon colours, work together for the construction of the sexy, glamorous and vintage mood of the advertising, which is, according to Marc Jacobs, "fresh air".
The campaign photographed by Katie Grandwas filmed by Zoe Cassavetes, and the backstage video is available at LV's site and Style.com.


1 comment:

Melanie said...

Do you know what make-up (brand, I mean) they used for these ads? I'm dying to know.